When bread is all about dirty politics


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Lim Victor
KUALA LUMPUR (Aug 11, 2012): The ongoing corporate as well as domestic conflict between Syed Mokhtar Albukhary's Gardenia as well as a world's sugar king Tan Sri Robert Kuok's Massimo has not usually intensified but got dirtier.
It is right away a free for all with race, sacrament as well as allegations of homicide thrown in.
Yes! This is a free world but which is not a license to malign or denounce till kingdom come.
This is a free world, economically which is. So, for Kuok to set up Massimo is only an additional business venture.
What contingency have irked Umno's crony, Syed Mokhtar, is when certain quarters started a debate to promote Massimo in cyberspace.
A call for Malaysians to boycott Gardenia as well as opt for Massimo is in truth domestic since a basis for a boycott is to stop ancillary a extremist Umno as well as Syed Mokhtar.
Who is at a back of this debate is still unclear. Of march Syed Mokhtar as well as Gardenia would naturally indicate their fingers at a Opposition Pakatan Rakyat, Kuok as well as Massimo who have all denied having any hand in a cyberspace debate which has left viral as well as effective.
The power of a internet around emails as well as facebook has been so effective which we can obviously see, from a bread shelves, how Gardenia's bottom line has been slashed.
Unable to opposite a freefall in a bottom line, by corporate advertisements to downplay Syed Mokhtar's interest i! n Garden ia, we right away see a officious unwashed debate in cyberspace. Look at this poster:
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The interpretation MUST READ! Robert Kuok's heading reads: This is Malaysia's richest male who is willing to sell his competition for successive wealth.
The text: Robert Kuok has cheated Malaysians generally a Muslims since his flour enriched with Vitamin B1 is sourced from pigs as well as laced with poison (Benzoyl Peroxide) used to whiten a flour as well as causing many Malaysians to be inflicted by assorted chronic diseases. Massimo bread additionally uses a flour 'bleach' which is unwholesome as well as additionally criminialized in China. Let us not await as well as buy a following products:
Again, it is usually natural for Kuok, Massimo as well as PR to indicate their fingers at Syed Mokhtar, Gardenia as well as Umno for such a factious campaign. Again, there is no evidence to credit Syed Mokhtar, Gardenia as well as Umno.
But, Malaysians in general, have been confounded by a outrageously factious theme of a campaign. The debate not usually insults a comprehension of Malaysians, it is only solid moronic.
If all a allegations opposite Kuok have been true, afterwards because have been a products still authorised in a market shelves? Is a supervision similarly moronic? Where have been a deaths related to consuming Kuok's flour, bread as well as in progress oil?
To me, a stream! attack upon Kuok, will only backfire. It needs no serve attention or reply from Kuok, Massimo or even a Opposition.
What contingency worry Malaysians is whether a majority, generally a Malays as well as Muslims, will tumble for such unwashed as well as foolish campaigns which insult a intelligence.
The factious elements in a debate have been additionally no reduction inflammatory.
A debate to boycott a product based upon domestic await is partial as well as parcel of a democratic domestic environment. But a debate to boycott a product based upon competition as well as religion, unresponsive as well as inflaming emotions is only unacceptable to inhabitant unity.
What Syed Mokhtar as well as Gardenia need is talented as well as innovative selling elements to opposite Kuok as well as Massimo's successive expansion in sales.
Gardenia additionally needs to honestly examination a product peculiarity as well as ingredients compared with Massimo's. Only afterwards can it check a debase in sales.
Massimo will not sell, no matter what a debate strategy is, if a product is defective to Gardenia's. Now, Gardenia as well as Syed Mokhtar, do we get it?
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