Najib and the PSYchology of BN persuasion

Unspun mudik-ed to his kampung in Malaysia for a Chinese New Year as well as was tickled pink by a unfortunate efforts of a Malaysian Prime Minister Najib Abdul Razak's try to seaside up his support between a Chinese community for a arriving national elections which must be held in a first half of this year.

The context to this recklessness is which Najib, who heads a Barisan Nasional, a bloc of race-based parties, which has ruled Malaysia in a single form or an additional since Independence in 1958, has been losing popularity.

In a early days when Malaysians were simpler to be duped a party, particularly under Mahathir on, played a nationalist label as well as fears of mayhem if a bloc mislaid their two-thirds majority in Parliament.

The regulation for electoral feat was simple as well as effective. Gerrymeander a electoral districts so which a celebration which had a support of a Malays as a plain voting bloc would always win. The calculation was which if many Malays voted for a Barisan Nasional or BN, as well as a votes of a Chinese or Indians living in a electoral districts were split, a Barisan Nasional would win.

They afterwards spiced up a electioneering by personification upon a fears of a proletariat by spreading rumours which an antithesis feat would destabilise a country as well as cause racial riots, ad hominem attacks as well as lots of money as well as a smooth-running electoral machine.

This all worked when a mercantile cake was operative for Malaysia. But somewhere in a early 2000s a expansion of Malaysia began to slow down. The cake shrunk as well as a inner circles within Umno (the Malay-based widespread partner in a coalition) began to hasten for a limited resources. Corruption escalated.

The fortunes of a Barisan Nasional began to slide even serve after Mahathir stepped down as well as was transposed by Abdullah Badawi, who did not have a prophesy as well as a ruthlessness of Mahathir to expostulate a country forward ! as well as keep a Umno elite from their covetous hasten for mollah.

Badawi, predictably, did not final as well as was fast transposed by Najib, son of second a late Malaysian Prime Minister Tun Razak. Like many scions of a elite Najib grew up with a silver spoon in his mouth, went to a best schools in a UK as well as had no idea about a severe as well as tumble of realpolitik.

The feeling which Malaysians have about Najib is which he's smart enough to figure out which corruption is eroding a support of Umno as well as a Barisan Nasional, as well as ruining a country. But he's so hemmed in by a Umno elite whose main engrossment these days is to rake in as many as they can whilst a ship sinks which he's infirm to do anything.

Their rapacity has resulted in even a Malays withdrawing their support for a Barisan Nasional ruining a age-old regulation of feat which a BN had relied upon through gerrymeandering as well as social engineering.

Which leads us to a extent of recklessness which Najib is showing in courting not only a Malays though additionally a Chinese, a second largest racial organisation in Malaysia, a task usually outsourced to their youth BN partner a Malaysian Chinese Association (MCA). The probem with a MCA, however, is which it can't broach any votes since it has mislaid all credit with a Chinese. The president of a MCA, for instance, is Choi Soo Lek a 60 as well as Chinese whose many important explain to fame was to star in a leaked video of him as well as a prostitute in a cheesy hotel.

So Najib now has to justice a Chinese themselves. Unspun doesn't know who's advising him though it would make a Public Relations veteran tremble during a bad advice which he's removing as well as a hideous execution of events.

For a joke Unspun's friends gave him this "any pow" (literally Red Packets containing money which Chinese give to their juniors during Chinese New Year). Najib's answer?

Image

An "Ang Pow" with his face upon a cover (the beard as well as diseased mouth is a turnoff to many Malaysian). But a juxtapositioning of his face as well as a year of a lizard (they couldn't get their English right even then) seems to suggest which Najib is a snake. Doesn't his PR people compensate courtesy to things similar to that?

Serperntine travails in reserve Najib additionally tried a opposite beat in his brand new year TVC to a Chinese. So we have here a so called Malay personality whose record has been a single of championing a rights of Malays (against a Chinese who would engulf them with their mercantile prowess if their rights have been not protected) we do something really Chinese-y, a little would contend cheesy. Notice a bad modifying where a diseased mouth as well as beard gets a cameo role.

As if which was not enough, a BN sought to money in upon a popularity of PSY as well as his Ganggnam Style which has take a world as well as Malaysians by storm. But Najib forgot which whilst we can move a horse to water we can't make it drink (no joke intended). It resulted in this annoying what they hoped to be a rallying of a troops.

All goes to show: we can dope a little of a people all a time; all a people a little of a time; though never all a people all a time.

Najib should shift picture consultants. Better still, he should just resign as well as suffer early retirement as well as no amount of picture creation can help him enlarge his as well as BN's electoral chances in a short camber of time they have left before a next elections.


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