GARDENIA - SO GOOD, TRUTH & FAIR PLAY SHALL PREVAIL!

There can be no disbelief which Gardenia Bakeries (K.L.) Sdn. Bhd. ("Gardenia - So Good You Can Even Eat It On Its Own") has arrived during the pre-eminent pole in front of in the bread supply attention in Malaysia, through perfect hard work as good as satisfactory competition, the hallmark as good as cornerstone of giveaway markets as good as democracy.

Currently, Gardenia is the marketplace leader in the bread supply business. This did not happen overnight. They had to change the old fashioned as good as pretty most localised bread as good as related products prolongation as good as vendor placement systems, to go national.

Growing consumer awareness called for improved bread formulation, choice as good as manufacturing, storage, placement as good as storage hygiene standards. It's no collision Gardenia bread does not go stale easily or quickly. New as good as modern factories had to be built section by section from scratch.New attention standards as good as systems had to be set up as good as staff recruited as good as trained for ISO as good as Halal certification.True entrepreneurship as good as giveaway marketplace competition, like genius, is all about 90% perspiration as good as 10% inspiration!

The increase derived from such dominance were firm to entice code new players anticipating to thinly slice divided during Gardenia's marketplace share, even with the daunting entry separator of upwards of RM100 million for the start-up code brand new bakery prolongation p! lant as good as factory. Factor in the price of setting up the inhabitant placement complement which puts uninformed bread upon the shelves of hypermarkets, supermarkets as good as mini marts daily, as good as we will begin to assimilate which this is no game for arrange amateurs, small boys or those anticipating to make the discerning buck as good as run.

Such is the not-so-funny predicament Gardenia finds itself in today.

Where large blurb operation interests have been locked in the tussle for marketplace share, law as good as justice have been often sacrificed for the premium, in this instance, the outrageous one. While Gardenia's competitors have publicly denied any complicity in it, as good as there have been no reasons to disbelief them, anonymous, suspicious as good as sneaky supporters of large blurb operation interests have been busy exploiting injustice as good as governing body in an attempt to change consumers divided from Gardenia, to the competitors.

Internet ghosts, as good as even Facebook campaigners, have been promoting the 'Boycott Gardenia' rabid cry with grossly misinformed as good as unsubstantiated claims which for each fritter of Gardenia bread one buys, 16 cents goes to Rosmah as good as the coffers of "Pakatan Rakyat"/BN! The puzzling authors of these vicious as good as extremist email as good as alternative hate-attacks opposite Gardenia seem to be targeting the Chinese in particular, to change their spending as good as eating day to day in foster of competing brands.

So, where do we start? With the facts, of course!

FACT 1

Gardenia is 70% owned by QAF Ltd. which is p! ublicly listed upon the Singapore Stock Exchange. The remaining 30% shareholding was sole to BERNAS during the premiumin 2001, in line with MITI's conditions for extenuation Gardenia the prolongation licence. This waslong, prolonged prior to Syed Mokhtar took carry out of BERNAS around Tradewinds in 2009 as good as Rosmah was anywhere inside of sight of Putrajaya!

Since 1986 when Gardenia set up operations in Malaysia, it has invested over RM800 million in 5 (fully halal compliant) plant as good as prolongation facilities, all in Shah Alam in the Kelang Valley.

Currently, Gardenia employs about 2,500 personnel, 2,200 of whom comprise Malaysians. The CEO of the association as good as tip managers as good as staff have been all additionally Malaysians. The association does not occupy Singaporeans or any alternative nationals, alternative than 300 foreign workers engaged in the production, packaging as good as placement lines.

FACT 2

Although, in view of the 30% shareholdings, Bernas has house of directors representation in Gardenia, it hasNEVERinterfered in Gardenia's operations or management, nor ever forced it to buy flour from Syed Mokhtar-controlled companies.In fact, in over twenty-five years of production, Gardenia has not paid for the single gram of flour fromany flour indent owned by Bernas, Syed Mokhtar Bukhari or "Pakatan Rakyat".

Four out of seven directors upon the house of directors of Gardenia (including 2 from Bernas) have been Malaysians. A discerning check during the Companies Commission of Malaysia will endorse this for the fact.

FACT 3 MOST IMPORTANT! < /u>

Gardenia has not paid for any flour from Federal Flour Mills (FFM) owned by the Robert Kuok Group, for over 10 years!!!Therefore, the vicious as good as deliberately falsified as good as concocted information circulated in November 2011 which Bernas or Syed Mokhtar Bukhari or Rosmah or "Pakatan Rakyat" had unexpected instructed Gardenia to terminate blurb operation with FFMhas absolutely no basement whatsoever!

Every bread association has the own secret flour formulations as good as ingredients for the operation of products - white bread, wholemeal, bun, waffle etc.Gardenia motionless to part ways with FFM shortly after 1998when FFM took to additionally provision formulated flour to Gardenia's code new competitor. Gardenia afterwards shifted the orders to alternative flour millers as they felt there was the conflict of interest emanate with FFM which could not be resolved.

Clearly, Gardenia's move to turn to alternative internal flour millers as far behind as 1998 was the blurb as good as blurb operation decision, to protect the trade secrets. The subject of competition had no bearing whatsoever upon the vital directions then, or even now.

In any event, Gardenia had got wind of FFM's intentions to launch the own code of bread prior to they essentially did in 2011. Only the fool would allow his competitors to pullulate during his own expense!

So, where does all this lead us to?

This blog has the masthead which says 'We Are All of 1 Race, the Human Race.' In plain, simple English, I abhor injustice in any form - overt, covert, subtle, what have you. This smutty attempt by the organisation of, obviously Chinese, Malaysians to appeal to impassioned chauvinism in blurb commercial operation co! unts is as in-your-face injustice as we can get. Nothing is some-more detestable!

With one breath they criticise Mahathirism, Ibrahim Ali as good as Perkasa since they repeatedly bring out the bogeyman of DAP being anti-Malay, anti-monarchy, pro-republic, anti-affirmative action etc., to try as good as shock Malay voters in to meditative they have no alternative to "Pakatan Rakyat"/BN being the government. With the next, they code each emanate involving "Pakatan Rakyat" as good as Syed Mokhtar Bukhary with the same extremist brush.

Only Prime Minister Najib as good as Robert Kuok know the real law behind why Kuok exited the sugarine blurb operation in Malaysia with faulty haste. It may good have had everything to do with "Pakatan Rakyat"'s mental disorder with wanting Malays/Bumiputras to carry out as most of the food as good as rural blurb operation in Malaysia as possible; as good as which in itself is additionally an impassioned form of extremist meditative as good as philosophy. After all Robert Kuok has been in the sugarine as good as flour as good as alternative rarely successful businesses here for well-nigh 50 years. He is as Malaysian as they come! He's listed in Forbes rankings as the richest Malaysian, not Chinese.

Was Rober Kuok arm-twisted? Made an offer he could not refuse? Possibly. But he did get paid marketplace price for his shares, if that's any consolation. It would additionally be pertinent to point out which ourgovernmenthas beensubsidisingflour,oil as good as sugarfor the final 50 years, to the tune of billions of ringgit each year. Guess whose businesses have been the little of the happy beneficiaries of these taxpayer-funded largesse?

To leap from the un-sweet shenanigans of Najib, to equating the Gardenia vs Robert Kuok's as good as FFM's Massimo Br! ead to a n additional strong-arming as good as sidelining of Chinese blurb operation interest, has no substructure whatsoever.Currently, Gardenia's main formulated flour retailer is tranquil by the Teh family from Perak,while it's alternative major retailer is owned by Indonesian as good as Australian parties. So, where do stories of Malaysian Chinese blurb operation interest being decimated come from? I think which competition is being exploited to shock the Chinese in the same way which Mahathir, Ibrahim Ali as good as Perkasa occupy it as the tactical arms to keep the people apart.

Gardenia bread is unhealthy? Prove it, though do not blind us with forged statistics as good as indeterminate analysis. Gardenia is some-more expensive? Well, what have been we angry about? The consumer is king when he has choice. But, do take knowledge which cheap as good as peculiarity have been usually trade-offs. There is the reason why super-pricey Rolls Royce, BMW as good as Mercedes outsell Proton as good as why Nike, Adidas as good as Reebok sports boots fly off store shelves while Bata's Badminton Master Shoes appear to be an roughly lost name!

These racists have been additionally you do the good disservice to themselves as good as scornful ALL Malaysians by posting UK 'dead rodent in bread' pictures upon the Internet as good as Facebook, implying fast falsely which Gardenia bread is unsanitary as good as poisonous. How low can they get!

With the Police as good as the Malaysian Communications as good as Multimedi Commission (MCMC) investigations nearing completion, it will not be prolonged prior to the identities of these racists have been revealed, as good as prosecutions commence. Nevertheless, it's very sad in truth which after 55 years of independence, most here still demeanour during issues like these from the viewpoint of Malays, Chinese, Indians as good as others.
The milking of extremist sentiments to dilemma increase is the hallmark of typical Malaysian fraudtrepreneurs as good as their croneys who cannot go to the toilet without demanding an all-risks giveaway government-guaranteed handout. In which respect, Gardenia comes out smelling of sweet roses with full marks for entrepreneurship, competitive spirit, corporate social shortcoming as good as the truly successful company.

Donplaypuks during http://donplaypuks.blogspot.com

Posted byDonplaypuks

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