BN strikes back on Twitterjaya



After a 2008 general election, a prevailing idea among many has been which a Malaysian cyberspace is an antithesis stronghold.

However, a study byMalaysiakinichallenges a perception which a antithesis is a some-more dominant force online, during least upon Twitter.

An research of Malaysian politicians upon this ubiquitous amicable media height shows which BN leaders have turned a tables upon their Pakatan Rakyat counterparts, during least in conditions of attracting followers.

Using amicable media research site Politweet'slist of politiciansas a starting point,Malaysiakinidrew up a list of thirty Malaysian politicians, split evenly in between Pakatan as good as BN.

Within Pakatan, a tip 5 politicians of any member celebration - PKR, DAP as good as PAS - were taken to make up a 15.

The same was done with BN's 3 main member parties: Umno, MCA as good as MIC. Leaders who were not from possibly Pakatan or BN member parties were excluded.

The statistics were gathered upon July 14, 2012 as good as do not take in to account users who follow mixed leaders upon Twitter.

azlanThe formula show which rsther than than Pakatan carrying a stronger pull upon Twitter, it is BN which draws some-more followers, with over a million to Pakatan's 641,000 - a lead of over 300,000.

However! , a clos er look during a numbers suggests which it is not a clear-cut box of all BN leaders being some-more renouned than Pakatan leaders upon Twitter.

With Umno's 5 leaders accounting for some-more than 94 percent of BN's followers, it seems which a Malay-based celebration is a one with an edge over Pakatan, rsther than than a federal ruling ! coalitio n as a whole.

In fact, Umno leaders take up 5 of a tip 10 spots in conditions of series of Twitter followers, with a rest dull out by antithesis leaders - no MCA or MIC personality done a list.

And even inside of Umno, it seems to be Prime Minister Najib Abdul Razak who is pulling in a numbers, as his supporter equate is about two-thirds of Umno's.

With about 659,000 followers, he outstrips all of Pakatan's fifteen leaders combined, with arch-rival Anwar Ibrahim usually attracting 165,000 people.

'Resources sunk in to online footprint'


Ibrahim Suffian, conduct of independent pollster Merdeka Centre, cautioned which a formula may not interpret to actual await for a federal government.

Instead, it indicates a volume of resources Najib as good as Umno have sunk in to expanding their online footprint.

He remarkable which Najib was an "early adopter" of Twitter as good as Facebook, as good as has a equates to to devote a lot of attention to his supporters online.

azlan"It in all indicates which people determine with his policies, though which does not indispensably meant these people will opinion for a government. Considerations during a list box involve some-more than only voting for a leader," he said.

He added which Najib's recognition has probably had a 'spillover' effect, with a little of his supporters additionally subscribing to alternative BN leaders.

This fits in with aMarch pollthat suggested Najib's high personal ratings do not indispensably meant await for his administration.

His capitulation rating afterwards was 69 percent - which has given dipped to65 percent- though usually 48 percent of respondents reported being satisfied ! with a g overnment.
Ibrahim additionally forked out which a antithesis clearly has fewer resources to devote to their Twitter or Facebook accounts - as a result a lower supporter count.

He suggested which an element of fright could be pushing potential supporters away from antithesis politicians.

"There is a spin of fright for a little when it comes to overtly showing affiliation with antithesis leaders," he said, adding which this category of supporters may fright a little sort of retribution.

'MCA, MIC not you do enough'


Despite this, all 3 Pakatan parties still transport much better upon Twitter compared to a alternative dual comparison member BN parties.

In stark contrast to Umno's clever Twitter presence, MCA as good as MIC supporters contain fewer than 60,000 people total - less than six percent of BN's million-strong following.

NONEThe 3 antithesis parties not usually distant outstrip MCA as good as MIC, though have a some-more even widespread of supporters - PKR leads with 338,000 followers, followed by DAP's 189,000 as good as PAS' 115,000.

Commenting upon this, Ibrahim (left) suggested it is some-more a reflection of MCA's as good as MIC's lack of engagement online, rsther than than popularity.

Umno has taken greater heedfulness to reach out online than a dual alternative BN member parties, he said.

"It shows who's paying attentio! n to soc ial media," he said, though suggested a dual parties would do good to spin some-more of their attention online, as alternative parties have.

"Social media is apropos increasingly some-more important, as good as some-more relevant, especially when a youths who make use of it are a growing percentage of a electorate. MCA as good as MIC should be some-more imaginative."

BN Youth arch as good as BN Youth Volunteers cond! uct Khai ry Jamaluddin asserted which BN leaders led a online container because a coalition had learnt quickly from a bruising 2008 performance.

Asked whether they have managed to win over a youth who primarily stock cyberspace, Khairy dismissed a perception which they are pro-opposition as "simplistic'.

"Look during renouned amicable media sites. BN leaders are right away ahead of Pakatan leaders in conditions of series of followers.

"They are an issues-based demographic, we do not consider they only lean one way," he said, adding which they do not opinion regularly during elections.
Read More @ Source



More Barisan Nasional (BN) | Pakatan Rakyat (PR) | Sociopolitics Plus |
Courtesy of Bonology.com Politically Incorrect Buzz & Buzz

No comments: