UPDATED @ 06:37:40 PM 30-12-2011
By Yow Hong Chieh
December 30, 2011
Gardenia is a marketplace personality in bread. Picture courtesy of famouschris.com
The breadmaker additionally denied charges it had been destined by Padiberas Nasional Bhd (Bernas), which has a thirty per cent stake in Gardenia, to stop buying flour from Federal Flour Mills Bhd (FFM) for allegedly extremist reasons.
Bernas is owned by Tan Sri Syed Mohktar Al-Bukhary, while FFM is controlled by Hong Kong-based Malaysian tycoon Tan Sri Robert Kuok.
"We buy flour from Malayan Flour Mills Bhd as well as Prestasi Flour Mills Sdn Bhd purely due to blurb reasons," Gardenia pronounced in a full-page advertorial.
"In fact, Bernas has a stake in Y flour mill as well as nonetheless you have never been destined or coerced to buy flour from it. This speaks volumes on a professionalism of a Bernas management."
The marketplace personality in bread pronounced it was "everything a great Malaysian association should be", stressing which it employed rarely professional as well as ethical people in any case of race or religion.
Gardenia forked out it has upheld most village ! projects as well as activities given 1992 as well as was right away on condition which over 60 shelter homes with free fresh bread products daily, again but care for race or religion.
The association claimed a debate was a outcome of a success in on condition which high-quality products every day "come rain or shine", an achievement which has stirred enviousness in competitors.
"This enviousness has resulted in a circulation of most malicious rumours as well as falsehoods. However, now, underhanded strategy with racial as well as domestic overtones have been used.
"We all should not be celebration to this exploitation as well as manipulation to serve a little slight agenda," it said.
A spokesman for Gardenia pronounced a Malay chronicle of a advertorial would appear in Malay-language writings tomorrow.
The anti-Gardenia campaign, conducted online as well as especially in Chinese, began a month ago, job for a protest of a breadmaker for allegedly discriminating against Kuok's FFM on racial grounds.
The debate additionally urged consumers to await rival bread code Massimo, produced by FFM, which entered a marketplace recently.
One email read: "Let's await a brand new Massimo bread by Robert Kuok as well as protest Gardenia bread owned by Umno crony, Syed Mokhtar Albukhary's Tradewind group."
FFM, however, denied it was at a back of a Gardenia protest debate in a full-page advertorial in The Star today.
"It has come to a notice which there are articles present in assorted media which have urged consumers to prefer a product against which of a competitor," it read.
"FFM Berhad wishes to definitely stretch itself from these articles as well as would like to highlight which you are in no approach obliged for these articles nor do you endorse a articles nor a in attendance publicity."
Gardenia had progressing sought help from DAP organising secretary Teresa Kok, who called a debate "extrem! ely extr emist as well as not acceptable".
The Seputeh MP pronounced a open should not forward messages but initial verifying a report contained within them first.
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