By : OXFORD BUSINESS GROUP EMERGING as a single of a world's most renouned inlet transport destinations, Sabah contingency go beyond a ecotourism shred as good as proceed to offer a some-more opposite form oftourism products to achieve tolerable growth.
This diversification will not usually strengthen a sourroundings by reducing pressure on ecological sites, but will additionally boost arrivals, attracting some-more visitors with special healing offerings, sporting events, as good as entertainment options. A some-more sundry tourism attention will additionally capture increased levels of in isolation investment as brand new markets open to a in isolation sector.
MEDICAL TOURISM: One brand new expansion marketplace is healing tourism, that brought RM350m ($ 110m) in to a Malaysian illness caring sector in 2010, up 40% from RM250m in 2009. Although a illness tourism shred is reduction grown in Sabah than in Peninsular Malaysia, a dual territories share most rival advantages, together with low banking exchange rates, accredited hospitals as good as taxation exemptions on gain from unfamiliar patients.
Compared to mainland Malaysia, Sabah additionally offers cheaper place to live as good as a tranquil setting. Sabah Medical Centre (SMC), located in Kota Kinabalu is good positioned to drive illness tourism numbers.
ln late 2010 SMC was acquired by KPJ Healthcare, a single of a leading in isolation illness caring providers in South-East Asia. KPJ is now developing ! a RM200m ($ 62.7m) sanatorium during SMC containing 300 beds, 500 parking bays as good as a ultimate healing technology, together with Borneo's initial 640-slice CT scanner "KP] sees measureless intensity in this area as good as you additionally believe thatthe illness caring marketplace is large as good as comparatively untapped? KPJ's managing director: Siti Sa'adiah Sheikh Bakin pronounced of Sabah as good as a next door neighbour Sarawak in late 2010.
SPORTS TOURISM: In a final decade. Sabah has expanded a operation of spouting activities, with hockey, yachting, distance using as good as rival rock climbing all attracting some-more visitors. Sabah has additionally received poignant attention from rugby fans as a state has hosted a series of internationaltournaments, together with a Asian Rugby Sevens, a Borneo Sevens as good as a Asia Pacific Womens Sevens. Local carpet by officials say these events have brought hundreds of unfamiliar representatives to Sabah, most ofwhom contribute to high-yield tourism by dining during expensive restaurants as good as staying for lengthened durations during upscale hotels.
Another emerging sport is golf that has been identified bythe Economic Transformation Programme (ETP) as a vital expansion area for in isolation investors, According to central figures, some-more than 230,000 rounds of golf were recorded in Sabah in 2001 20% of that were played by unfamiliar tourists. For in isolation golf courses in particulac international players paint a high-yield marketplace with strong intensity for growth.
"The solid increase in revenue from golf tourism indicates that Sabah is apropos a single of a renouned destinations between unfamiliar golfers," Chief Minister Musa Aman noted to reporters during a 2008 Commonwealth Sports Tourism Conference in Kota Kinabalu.
REBRANDING: Anoth! er appro ach in that Sabah can favour brand new markets is by a rebranding debate that translates unique facilities in to rival advantages. For instance, most have argued that Sabah can separate it self from alternative tourism destinations by advertising a unique culture, that seamlessly blends 32 ethnic groups speaking 58 opposite languages.
"Without question, you can capture a broader operation of tourists by some-more aggressively compelling the unaccompanied culture, that incorporates a costumes, cuisines, folkways as good as eremite ideology of countless groups?" Loisin Ramut, a Manager Of Research And Communications during a Sabah Cultural Board told OBG.
Sabah is additionally renowned by a standing as a family destination. From tranquil beaches to petting zoos to long hiking trails. The state offers a wide operation of activities for both young kids as good as adults, with a some-more wholesome atmosphere than alternative nearby tourism locales.
"Sabah's tourism package is 100% family-oriented? pronounced Ben Kong Chung Vui, CEO of a Wah Mie Group, "This gives us an advantage in a attention as good as should be a single of the strongest marketing points moving forward."
- Sabahkini
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