Does The Star have something to hide about sales?

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NST sinks to 98,000 with only 68,000 full rate sales
Berita, Utusan hold solid with extrinsic increases
Metro drops 10,000 though Kosmo up 23,000
Chinese writings moving up, Guang Ming slides

ABC dissemination inform 2011

Like This! The Star, which has depressed steadi! ly as well as i s believed to be streamer next 270,000 in every day sales, is surprisingly blank from this year's ABC journal dissemination audit. No sum were reported for a first half of this year in a ABC report, which covers a period July 2010 to Jun 2011.

The repudiation is startling because a Star has regularly filed a dissemination sum in a past. Either it filed a sum as well late for review this time, or a sum were withheld.

Insider's startling explain of 10,000 climb for Star

More startling was a explain by Malaysian Insider final week which a Star's sales hadrisen this year, by an additional 10,000 copies a day. The Insider did not state a source for this figure, though at length quoted Wong Sai Wan, a Star's executive editor, talking about a journal "recovery" as well as joining this to "election anger" having dissipated.

His remarks seemed to be more of a politically-correct feel-good statement for a current political meridian than a receptive comment of a journal market.

The Insider's astonishing claim: no source is given for a figure stated.
But a 2011 ABC inform shows a blank for a Star

The Star has been shedding sales given a 310,000 peak five years ago.

Several facelifts of a paper over a years have patently made no stroke upon sales. (And after having being prettied up, a paper reverts any time to amateurish as well as egrerious pattern frills by editors keen to follow teenage fads.)

Market talk earlier this year had likely another tumble of 10,000 putting a dissemination below 270,000 copies a day. The Insider's explain which a Star hadincreased sales flies in a face of marketplace expectations.

If Star sales have indeed risen this year against a solid falls of a past, a many likely reason would be a Star's circulation-boosting foe to give divided a Peugeot sports automobile as well as other prizes amounting to RM300,000. But which debate began usually final month, to run until January, as well as would not have had any stroke upon a first-half figures.

UP: Kosmo, Sin Chew, China Press, Oriental Daily News!
DOWN: Metro, The Star, New Straits Times, Guang Ming
STEADY: Utusan Malaysia, Berita Harian

Utusan Malaysia hold solid for a second year. Berita Harian forsaken 10,000 copies in sales final year though additionally hold solid this year. Both writings picked up about 1,500 copies a day any that's a miniscule enlarge of less than 1% though a soaring Metro suffered a setback, slipping by 10,000 copies. Kosmo, however, continued rising, picking up 23,000 copies as well as a Chinese writings stayed up, led by Sin Chew. Its stablemate Guang Ming, however, continues a slow slide.

Downhill for NST

The NST seems headed for oblivion, overtaken by China Press as well as only hardly ahead of Guang Ming becaus! e of bul k sales (e.g. to schools, government departments as well as hotels). Overall sales forsaken to 98,920 this year, of which full-rate sales amounted to 67,854 copies. The Guang Ming's full-rate sales have been 20,000 copies more than a NST's.

That's how distant a strong have fallen.

Steady climb in journal sales given 2009

This chart shows a sum average every day sales of all West Malaysian newspapers from 2005-20011. (It excludes a Star because of which blank 2011 first-half figure.) Clearly, sum journal sales have been being propped up by Metro, Sin Chew, Kosmo as well as China Press.

Total average every day sales peaked in 2008, dipped after a elections, afterwards proposed taking flight again in 2009. By Dec final year sum dissemination was only over a 2008 sales level! . The ch art next shows a sum dissemination as well as sales direction from mid-2005 to Dec 2010, including a Star.

Total dissemination includes sum for a Sun as well as Malaysian Today, both freesheets. Total sales represents newspapers which have been sold, excluding a freesheets.

All charts based upon ABC inform 2011
Article, text as well as graphics by 'uppercaise'

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