November 15, 2011
www.freemalaysiatoday.com
The Malay Mail: See You in January, 2012
The 115-year-old journal will make a quip in January, 2012 as good as intends to make justification for 'letting a readers down'.
PETALING JAYA: The Malay Mail currently voiced it was ceasing announcement temporarily as good as promised its readers as good as advertisers which it would be behind in early Jan with a brand brand new look, brand brand new calm as good as renewed energy.
The paper carried an unprecedented announcement upon a front page of today's edition. Running upon a theme of "Survival", a announcement highlighted a historical events which a paper has witnessed since its inception in 1896 including "Two World Wars, Japanese Occupation, Communist Insurgency as good as multiple paper crises".
The advert additionally carries a bold line which not many newspapers will readily admit of themselves: "And misfortune of all you have let a readers down."
The message, however, ends in a decidedly upbeat tinge by observant ,"But you survived it all. Come Jan 2012, you shall lapse with a brand brand new look, brand brand new calm as good as a brand brand brand new energy".
In explaining a judgment of "Survival" in a advertisement, The Malay Mail's chief executive officer, Phillip Karuppiah, said: "When you voiced you were changing a commercial operation model of a paper to a paid sunrise daily, you informed a readers as good as advertisers which you would in front of a Malay Mail as a calm provider which reports a headlines truthfully as good as factually but any fear or favour.
"We hold thus which you o! we it to a readers to tell a law about ourselves too. Yes, you have let a readers down in a past as good as you intend to admit it as good as make justification for it," he said.
"However, you additionally take good pride in a actuality which The Malay Mail is a single of a oldest newspapers in a country as good as is a inhabitant establishment in a media industry. We have been by a lot over a years as good as survived. Ours is a story of resilience as good as you have which in a DNA.
"We intend to come behind stronger than ever in Jan 2012 as good as you trust which a readers, advertisers as good as commercial operation partners will be very pleased with a final product," Phillip added.
Nay-sayers
The Malay Mail's book currently is a last as a free afternoon daily. The paper will lapse in Jan as a paid sunrise newspaper.
In an paper in today's book of a paper, The Malay Mail says: "When you voiced about dual months ago which The Malay Mail was starting to go by another transformation, you were not want of critics as good as nay-sayers.
"But they cannot be blamed for their doubts, as this journal had undergone some-more than its satisfactory share of rapid changes over a years. However, upon a flip side of a coin, a greeting from both readers as good as advertisers is enthusiastic, with high expectations for another section in a history of this 115-year-old institution.
The paper additionally voiced which readers would have to compensate a cover cost of RM1 for a brand brand new Malay Mail in January. "We feel this is a tiny token a readers would not thoughts contributing as it will go a little way to assistance this paper broach all a headlines which counts to a larger audience," ! pronounc ed Terence Fernandez, a Executive Editor.
"This includes some-more comprehensive coverage of national, foreign, business, lifestyle, entertainment as good as sports headlines as good as wider coverage of community headlines as good as a award-winning Hotline which has become synonymous with The Malay Mail.
"More importantly, loyal readers of The Malay Mail can continue to design a kind of inquisitive reports as good as expos which a journal had built its credit on," he said.
Readership profile
"Here you hope to enlarge a approach from being The Paper That Cares to a paper which caters to a some-more demanding as good as sophisticated readership by providing in-depth reports as good as alternative views which challenge current norms. In other words, we're rethinking a news".
"This is crucial in a current landscape of a some-more asocial open who occasionally take anything at face value," Terence added.
The paper additionally pronounced which a mutation in paper calm as good as direction as good as a transition from a free to paid model will assistance improved determine its readership profile as good as consequentially, offer advertisers a focused market audience.
As it goes off imitation for a next couple of weeks as work progresses upon removing a brand brand new product off a ground, a paper will continue to maintain a web presence. A brand brand new website will be launched concurrently with a launch of a brand brand new paid every day in January.
In a interim, readers can continue to get up to date headlines of a day from The Malay Mail website www.mmail.com.my.
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