Study the 3 points:-
1. In an try to accelerate the fortunes of the dwindle carrier, state item physical education instructor Khazanah swapped 20.5 per cent of MAS batch for the 10 per cent stake in Asia's greatest budget conduit Air Middle East upon Aug 9.
2. The swap enabled Air Middle East bosses kemo-sabe Tan Sri Tony Fernandes as good as his Tonto partner Datuk Seri Kamaruddin Meranun to lay upon the MAS house as good as will ostensibly assistance spin it around.
3. Shareholders of Air Middle East will get the singular free MAS aver for each 10 shares in the low-cost conduit while MAS shareholders will get the singular free Air Middle East aver for each thirty MAS shares.
What does ostensibly mean? The usage of the tenure suggests, you have been not certain whether this the singular time music company executive( who didn't know anything as good about using airlines) as good as an accountant( also nullity during using airlines) can assistance out MAS or not?
If you have been not certain afterwards since were the dual given the chance to own 20% of MAS? Because the dual had the good of fitness upon their side- when they took over the bankrupted AIR ASIA, with no experience, they had support from people- absolute people. They took which event as good as have the successful career; as the result they deserve to be given the honor of assisting out MAS. Plus may be the same absolute people have been still behind them.
The understanding is founded upon multiform disputable assumptions.
(2) the lot hinges upon the commercial operation care skills of Tony Fernandes.
Wha t have been you ostensible to do then?
(1) Look for the befitting commercial operation enlightenment as good as the supervision group which supports which culture
(2) find the required leadership.
This understanding has been hyped up beyond what it deserves. MAS is in the contemptible state. In sequence to sell the deal, you can muster all the resources to have it out which this understanding is of strategic significance as good as all that. It's easy to do that- usually arrange all the CFAs who work during the assorted investment banks, give them the spruced up writeup as good as they will all sing the virtues of this CCF.
But haven't you review as good as listened the same things whenever MAS was about to enter upon upon the little identical programs? When Tajudin Ramli took over MAS, the CFAs wrote the same upbeat notes. When Jala was managing, it was the same. In the end, despite the Nobel prized standard analysis of overweight, marketplace weight as good as underweight assessments, MAS went downhill too.
Running MAS it seems is no longer the subject of requesting the technicians' skills. We have been certain MAS wasn't reduced upon that. Dato Tengku Azmil was the lerned top accountant from Australia. you listened he was cited for excellent educational achievements in Australia. He is no mincemeat. Plus, he would have the real technical group seeking out for MAS. In the end, MAS incurred serve waste as good as he had to be replaced.
So since have been you essential the people during Khazanah astronomical salaries if they can't handle MAS? ! This ser ves to fortify my evidence which you have been improved off dismantling Khazanah as good as all it investments portfolio transferred to PNB.
Why do not you let Azman Mokhtar take the little portfolio as good as see whether he can work the commercial operation profitably?
Let's clear off the singular alternative thing. This isn't the foe issue. If it is, afterwards you would have quarreled during Air Asia's phenomenal success. We won't have cited negatively the collusion in between Kencana as good as Sapura which will effectively emanate the second PETRONAS. We would not have questioned Sapura's purchase of PNB's UMW stakes in the late 1990s. The thing is, if it were an additional Bumi getting the understanding in this MAS-AA- you will be essay the same thing too. Probably more vehemently since such the understanding would indicate the right away informed modus operandi. Reserve all the goodies for selected bumiputeras.
Will which do? No? Then carrying TF as good as KM upon house will not ostensibly assistance MAS.
So you have been not certain whether the end diversion of Khazanah is unequivocally to assistance out MAS. Because if the serious, afterwards carrying TF as good as KM owning up to 20% of MAS share isn't the exigency to assisting out MAS. Not necessary even to have the dual upon board.
What has happened since then? Don't feign surprise. Yes you ask what has happened as good as what has been publicly said in the ! reduced span?
The initial thing dear Danny boy did was to spend money. So, all these years, MAS was losing income since people do not know what MAS is. It's right away time to have MAS the brand name. MAS which is losing income as good as which does not need brand identification sponsors jersey for QPR. Having MAS name emblazoned across the QPR jersey will interpret in to larger recognition of MAS as good as have it profitable?
This is the problem when you put in place technically competent immature punk though who is the singular dimensional in meditative do his thing upon MAS. The initial thing he thinks is football. After football pub-crawl.
The devise is to worship the thought which MAS operates as the premier full transport airline you do the prolonged transport routes. That will have the giving up reduction painful. The actuality is, the prolonged transport routes have not been essential in the initial place with the given commercial operation enlightenment which has been infused in MAS. It's starting to bomb right from the start since the the singular factor which is killing MAS-its commercial operation enlightenment which breeds the wrong kind of supervision meditative hasn't been sorted out. That the singular factor has not been excised. It's starting to succumb.
It's forced to give up the essential regional routes which will be taken over by Air Asia. You have been starting to force MAS give up the essential commercial operation sector arguing propelling us to hold that's it's good which way. MAS with the debilitating commercial operation enlightenment as good as fucked up supervision can right away compete in the premium marketplace as good as somehow be successful? What kind of mangled commercial operation reasoning is this?
You wish us to hold which MAS has been unprofitable since it contains incompatible commercial operation units within it system as good as by forcing it to give up these, the s! ame comm ercial operation enlightenment as good as supervision practices which have bankrupted MAS will miraculously spin MAS in to the distinction creation airline?
But wait for Dr Pangloss- the circumcision is not finished yet. There's still the lot of foreskin left. MAS has the LCC commercial operation section right? - Yes which the singular named after the fly which emits the own healthy LED? No problem, obstruct it to run to the routes which Air Middle East didn't wish in the initial place may be to places identical to Tebedu, Pos Betong as good as alternative god-forsaken places requiring turbo propelled planes. Yes the planes which once confounded the little people to curse how as good as since the ruin the little foolish engineers designed planes with fans outside when they should be inside in the initial place.
Sap corrupt lean maForm the brand new commercial operation section called Sapphire which evokes the little glitter in the name to take over essential Firefly's business. We do not get any Nobel awards for guessing who will be the major stakeholders in Sapphire.
It's already happening. Personal commercial operation bulletin nurtured from the opposite commercial operation enlightenment is already being practical to MAS. We can see the writings upon the wall, though insufficiency upon the partial of supervision regulators as good as the roughly reverential toleration as good as rationalisation of covetous fervour all seemed to have this deal, an upon top of house as good as personal deal. The understanding is serve upheld by the revolting analyses by CFAs. It's all bull.
The 1-2-3- reasons upon top of have been touted as the rationale for the MAS-AA deal. So ok, the understanding has already been done. The thought is to allow someone who is an expert as good as successful in which industry take over the helm. you contend 'person'- to avoid treating this as the foe issue.
We have had identical know! ledge in the past. A person, the Malay was given control over MAS as good as when MAS commercial operation got churned up with his own personal commercial operation interests, things went extremely awry. What happened when Tajudin Ramli helmed MAS hasn't been obviously laid unclothed for the public to understand. The supervision has to buy back the shares from which chairman by absorbing the outrageous losses.
But this time it's different, comes the protest. It's rah rah Tony. He is successful man- surely he can do miracles to MAS. All the others have been fucked up funding fed Bumis man. Non bumis can do improved brother, tamby. This chairman is the superb office worker with the proven track record in this industry.
The element is the same- personal commercial operation interests get churned up with the commercial operation seductiveness of MAS. The participation of the same personal interests creates this understanding inherently wrong. As the singular largest shareholder, TF will be calling the shots as good as aligning as good as re-engineering the business, though never jeopardizing his own personal commercial operation during AA. Unless sometime in the destiny he has been promised, he can have his cake as good as eat it too. The destiny of MAS thus is dependent upon the skills of TF as good as AA commercial operation model.
How afterwards do you pledge which MAS will be successful? You get the pledge if MAS becomes the low cost conduit itself. Then which would usually need the transfers of the commercial operation enlightenment as good as personalized commercial operation astuteness of TF which has worked splendidly for AA to have MAS successful. Simple what? - graft the enlightenment during AA onto MAS.
But let us amusement those who wish to spin this understanding in to the foe issue- you have it foe emanate simpliciter- since AA commercial operation is successful since Tony the non bumi is there, let MAS be take! n over b y him.Setuju?
At the little point in time, you have already told everyone, you wish MAS to work as the premier full transport airline. So ask yourself, will the AA commercial operation enlightenment as good as personalized commercial operation knowledge as good as astuteness which have AA successful can as good as will also be concordant to have MAS essential as the premier airline?
You have dual clashing cultures which would immediately have you suspect, MAS is already cursed from this deal.
What is it which you wish to do with MAS? you thought you have gone through so most downsides when people with vested as good as personal interests get involve in MAS business. We have been not disturbing Tony in his commercial operation of creation income during Air Asia. He is rewarded for his astuteness as good as skills in the commercial operation field he has chosen. That is his personal interest. He does it by the AA model.
Will he request the same indication upon MAS? That would place MAS upon incident march with AA as good as if AA is TF's initial love, how will he do justice in his role in MAS to support our inhabitant airline turn profitable? If he does which since of nationalistic reasons, afterwards which would place him in direct dispute with his interests in AA.
He will thus approaching do multiform things. First safeguard MAS will not compete with AA. So he says, off with Firefly since FF is in direct foe with AA. That's done. Next, take out MAS from competing with routes AA wants. So he counsels the supervision the best MAS concentrate as the premium full transport airline you do the prolonged hauls.
Can the enlightenment which creates AA successful as the LCC be practical to MAS so which it can succeed as full transport premium airline? You have the directly opposing enlightenment able of creation the success out of the LCC though which will be impossible to produce success in! the pre mier airline. Simply since MAS will need to work upon the opposite commercial operation enlightenment as good as commercial operation regimentation.
AIR ASIA as good as the practitioner of the enlightenment is the wrong indication as good as chairman to lead MAS. This is not the subject of opposing the understanding since it gives the non-Malay good as good as profit. This is essentially an emanate of you do the wrong thing to save MAS.
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