October 20, 2012
www.thejakartapost.com
Newsweek ends an era: Time marches on
Jerry Schwartz, The Associated Press, New York | World | Fri, October 19 2012, 11:04 AM
There was a time when a newsweeklies set a agenda for a nation's review when Time as well as Newsweek would ready a events of a week as well as Americans would wait for by their mailboxes to see what was upon a covers.
Those days have passed, as well as come a finish of a year, a imitation book of Newsweek will pass, too. Cause of death: The march of time.
"The tempo of a headlines as well as a Web have utterly overtaken a headlines magazines," pronounced Stephen G. Smith, editor of a Washington Examiner as well as a hilt of an unprecedented newsweekly three times climax republic editor during Time, editor of U.S. News as well as World Report, as well as senior manager editor of Newsweek from 1986 to 1991.
Where once readers were calm to lay back as well as wait for for tempered accounts of made during home as well as unfamiliar events, they right away can find most of what they need roughly instantaneously, upon their smartphones as well as inscription computers. Where once advertisers had unaccompanied places to spend their dollars to reach national audiences, they right away have clearly unlimited alternatives.
So upon Thursday, when Newsweek's stream owners announced they intended
to hindrance imitation publication as well as expand a magazine's Web presence, there was small surprise. But there was a good understanding of nostalgia for what Smith called "the common review that a republic used to have," when a networks, a newsweeklies as well a! s a few national newspapers reigned.
Before Newsweek, there was Time a brainchild of Henry Luce as well as Briton Hadden. The initial emanate of a initial newsweekly came out in 1923, as well as a formula, from a first, was to wrap up a week's headlines as well as tie it with a bow, telling it with a unaccompanied voice.
Newsweek or as it was creatively called, News-week came along in 1933. The founding editor was Thomas Martyn. The initial unfamiliar editor of Time, he was British-born as well as had a single leg, carrying mislaid a other in World War I. His repository sold for 10 cents as well as was advertised as "an indispensable complement to newspaper reading, because it explains, expounds, clarifies."
The repository struggled for four years, until it merged with an additional magazine, Today, mislaid a hyphen, as well as emerged under a ownership of Averill Harriman as well as Vincent Astor, two of a country's wealthiest men.
The complicated era during Newsweek began in 1961, when it was purchased by the
Washington Post Co. Benjamin Bradlee, who was Newsweek's Washington business arch during a time as well as after senior manager editor of a Post, helped negotiate a sale.
Edward Kosner, who worked during Newsweek from 1963 to 1979, finale as senior manager editor, removed a time as a kind of golden age of a newsweeklies.
"It's a mislaid world," he said. "It's like talking about a 19th century.Everybody cared about what was upon a cover Monday morning. People took a magazines very, really seriously. They were important. They were influential."
Richard M. Smith assimilated Newsweek for a two-week writing audition in 1970 as well as stayed until 2007, taking flight to senior manager editor prior to timid as president as well as arch senior manager officer! . Newswe ek was always a scrappy competitor to Time, that grew to a corporate behemoth with countless magazines as well as media properties as well as had a incomparable circulation; Smith pronounced he as well as his colleagues elite to think of themselves as "the noble guerrilla band, fighting a 'panzer multiplication upon Sixth Avenue.' We took honour in our speed as well as coherence as well as occasional irreverence."
He removed with honour Newsweek's coverage of polite rights in a 1960s, a finish of a Vietnam War as well as mercantile issues in a 1970s, a AIDS epidemic in a 1980s.
Perhaps because of Time's Luceian origins he as well as his wife, Clare Boothe Luce, were vital Republican figures Newsweek was often viewed as a some-more magnanimous counterweight. Its readers loved a weekly Periscope section, with a editorial cartoons as well as hot-off-the-presses headlines blurbs. Where Time only after proposed providing bylines for a stories, Newsweek offering star columnists like George Will, Eleanor Clift as well as Anna Quindlen.
Life in a newsweeklies, Stephen Smith recalls, was nothing like today's mad media sprint. At a begin of any week, reporters would come into work for a couple of days as well as think about story ideas as well as how to representation them. The correspondents were far flung; a editing as well as fact-checking were meticulous.
"That universe doesn't exist anymore," he said.The magazines have tried to adjust. They do not rehash a week's events as they once did. They offer some-more opinion, some-more analysis.
Newsweek often struggled over a years, as well as a Post sold it to stereo equipment lord Sidney Harman in 2010 for $ 1. He died a next year, though not prior to a repository was assimilated to The Daily Beast Web operation.
The! cost of maintaining a network of correspondents has risen dramatically, along with a costs of printing as well as postage. Meanwhile, Newsweek's dissemination forsaken from 3.14 million in 2000 to 1.5 million in 2012. Time, too, has dropped, though not as precipitously, from 4.2 million in 1997 to 3.38 million now.
Other newsweeklies have finished better: The Economist, with a upscale readership, went from less than 1 million in 2000 to 1.5 million in 2012, as well as The Week additionally has made gains.
Regardless, it is clear that a golden age of newsweeklies will not return.Kosner removed a time when there might be a presidential discuss upon a Tuesday night, as well as his readers would eagerly await a arrival of a next emanate of Newsweek 5 days after to find out a story behind a story, to listen to what a newsmagazine had to contend about what had happened. Now, he says, they merely go to CNN, or record upon to Slate.
"Time marches on," he said. But for how long?
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