Understanding the voters psyche


Currently, the choosing campaign is formed upon who do you wish as the subsequent Prime Minister: Najib Tun Razak or Anwar Ibrahim? If you wish Najib afterwards opinion Barisan Nasional. If you do not wish Najib afterwards opinion Pakatan Rakyat. And if Pakatan Rakyat wins afterwards you will get Anwar Ibrahim.
THE CORRIDORS OF POWER
Raja Petra Kamarudin
Umno is starting to muster 63,000 information agents (campaigners), helped by 3.3 million Umno members, to spread the great word throughout the land. you suspect you can call this carpet-bombing. Drop 100,000 bombs as well as at least 10,000 will hit the target. And all you need is 1,000 well-placed bombs to flatten the city.

That is how the law of averages works.

If you have tons of income you can means to do this. Blow RM100 million upon the massive information campaign as well as some of that! income w ill do the trick. But if you have been working upon the shoestring budget as well as have usually RM100,000 (not RM100 million) to spend, afterwards you must have every ringgit count.

The bottom line is, he with the many income wins the war. It's all about money. That's because America regularly wins the war. It is since they have some-more income to spend. (Other than in Vietnam, of course: North Vietnam had some-more soldiers than America had bullets, as what Ho Chi Minh told America).

Before both Barisan Nasional as well as Pakatan Rakyat start floating hundreds of millions upon an information war, let me illuminate you upon the voters' psyche. Ask any domestic strategist value his salt (like the Germans, Americans, Brits, etc.) as well as they will discuss it you the single thing: many electorate have been selfish.

Yes, this was what the single renowned German domestic strategist told me. Voters have been sel! fish. Th ey have been not starting to opinion for you so which you can gain power. They have been starting to opinion for you formed upon 'what's in it for me?' Whether it is in Europe, Asia, Africa, Latin America, the US, or anywhere, it is formed upon 'what's in it for me?'

Let me put it this way. Say you discuss it the electorate which if you opinion for Pakatan Rakyat afterwards you will see 0 crime in Malaysia. However, taxes will have to be doubled.

You will not get their vote.

Then you discuss it the electorate which if you opinion for Barisan Nasional there will be no guarantee which crime will be reduced. In fact, it may even increase. But Malaysians will see some-more income in their pockets.

Who do you think the electorate will opinion for?

Okay, you know, you will insist which you will opinion for the supervision which will discharge corruption. But if you have the job, the house, dual or 3 cars, assets in the bank, etc., afterwards you will opinion for the supervision which is clean. There have been no dual ways about it.

However, this is okay if you have no income problems. But if you have been facing failure as well as if you do not know either subsequent month the bank is starting to foreclose upon your house b! ecause y ou have been six months at the behind of in your mortgage payments or either the repossessors have been starting to come take your car since you have not been profitable your car instalments, afterwards income is really important. A clean supervision is of no make use of to you if you have been begging upon the streets.

So it is about income when you have no money. You can usually perform 'ideals', 'principles' as well as 'values' when you have been financially utterly comfortable.

As what the German guy told me, electorate have been really selfish. If they need to sacrifice as well as humour for the consequence of choosing by casting votes for you which will not happen. They will initial ask, "What's in it for me?"

C! urrently , the choosing campaign is formed upon who do you wish as the subsequent Prime Minister: Najib Tun Razak or Anwar Ibrahim? If you wish Najib afterwards opinion Barisan Nasional. If you do not wish Najib afterwards opinion Pakatan Rakyat. And if Pakatan Rakyat wins afterwards you will get Anwar Ibrahim.

I know the handful of readers who post comments inMalaysia Todaywill contend which they do not wish Najib. And since they do not wish Najib they will select Anwar since there is no other alternative other than Anwar.

Why do they wish Anwar? Because they do not wish Najib. In fact, they not usually do not wish Najib though they do not wish Umno or any the single from Umno. So they will opinion Pakatan Rakyat.

Hence you have ABU (anything though Umno). ABU is not about what you want. It is about what you do not want. We do not wish Umno. So what is it which you wish then? We wish anything though Umno.

Is this the winning strategy? Yes as well as no. It all depends.

In 1999, it w! as about anything though Mahathir (ABM). But when Dr Mahathir quiescent in 2003 as well as handed over the reins to Abdullah Ahmad Badawi, the ABM died as well as the electorate went behind to Umno. And the antithesis roughly got wiped out.

That was because as well as when you launchedMalaysia Today(plus the many other pro-opposition blogs). We realised which ABM had the reduced shelf hold up so you indispensable the new approach. And the German strategist told us behind in 2000 which ABM had the reduced shelf hold up though you did not listen. We the single after another with ABM as well as when Mahathir quiescent you went passed in the water.

Then, lo as well as behold, Dr Mahathir 'joined' the antithesis in 2006 as well as asked the Umno members to opinion ABU. And unexpected the antithesis gained lost ground, as the 2008 GE proved.

But which was about it. 82 Parliament seats as well as five states (now down to four) was all which ABU could achieve. Can A! BU retai n the five states (or may be have it six with Negeri Sembilan combined to which list) as well as may be increase the Parliament seats to 90-95 from reduction than 80 now? Even if it can it will still not concede Pakatan Rakyat to form the subsequent sovereign supervision as well as enable Anwar to turn the subsequent Prime Minister.

Remember the 30:40:30 ratio you was talking about in an progressing posting? 30% of the electorate have been pro-government as well as there is zero you can do to shift this. 30% have been pro-opposition (most of you who have been celebration of the mass this) as well as there is zero you can do to shift this. Then you have the 40% floaters or blockade sitters who will swing the single proceed or another as well as who will opinion formed upon 'what's in it for me?'

Forget about the 30%. This organisation ! is utterly 'locked' as well as to work upon them would invoke the law of diminishing returns. You need to work upon the 40%. That is the organisation which is starting to give you the subsequent sovereign government.

And this is the organisation which Umno is right away targeting with the 63,000 information agents they have been about to deploy. They have been not bothered about those of you who readMalaysia Today. They know you have been ABU. They know you will opinion for the donkey or the gorilla as prolonged as it is not Barisan Nasional or Umno (this was what you told Anwar when you met in London behind in 2010). This is the emotional as well as irrational organisation which can never be swayed. Umno does not care dual hoots about you. It is the 40% which matters as well as this is the organisation which Umno is starting to work upon to ensure which they sojourn the supervision for another 50 years.

Oh, as well as the single some-more thing, do not be as well tender with the 5,000 or 10,000 who come out to attend oppositionceramahs. You have been merely priesthood to the converted. These people have been starting to opin! ion anti thesis anyway, never mind what you do as well as say. It is the 40% who do not attend oppositionceramahsthat matter, the organisation which the 63,000 Umno information agents have been about to tackle.

I will stop here for right away as well as may be you will continue tomorrow with the lesson regarding philosophy. Yes, there have been courses being run in England called Philosophy of Politics. you suggest you take this course to improved understand how to strategise.

Till you subsequent talk, the happy CNY holiday to all of you.
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